New Column " Tesla and the user pain point-driven paradigm of value creation"

I wrote a new column with the Canon Institute for Global Studies about Tesla and the user pain point-driven paradigm of value creation. The value delivered by Tesla is fundamentally different from those of incumbent auto firms. This column is not just about Tesla or the auto industry, but of how firms like Tesla are introducing new paradigms of value creation, which will affect a broad range of industries. As our world faces severe economic challenges, those who emerge as winners may very likely be those who can deliver value in new ways. And thanks to my neighbors for letting me take pictures of their model 3 :) An informal visual daytime survey, since most people are at home now, shows around 30% of houses around here have at least one Tesla. Even higher on particular streets!

Please click here to access the article ( available in Japanese only)